Professional Experience

2013 ☞ Now

I am the ux designer in one of the product teams responsible for the most high traffic pages of idealo.

Occasionally i play the role of UX Lead in multi-disciplinary company wide projects (called focus & flow projects), and in the past co-lead the project group responsible for successfully establishing the design system at idealo - which is now a standalone team. 

Part of my day to day work:

  • Finding & prioritizing measures that help the users and enrich their experience at idealo (and bring us closer to achieve the company OKR's).

  • Product discovery, data visualization, collaboration with user research.

  • Moderating workshops, design sprints, ideation sessions.

  • Creating concepts & designs for new features or website improvements - always after a solid discovery/research phase.

  • Coming up with hypothesis/test scenarios and defining metrics for quantitative and qualitative research. Everything we do is AB-tested.

  • Aligning with stakeholders, other teams, and inside the UX community if needed.

  • Fostering active participation and aligning with front-end and back-end developers during and before implementation.

Senior UX Designer

Idealo Internet GmbH

June 2019 - today

New Work SE(aka XING)

Manager - Interaction Design

I worked at the white Unit, which was where new products came to life - the “rocket internet” of the company. During my time there i mostly worked for the products “Coaches + Trainers” & “Hello freelancer”and contributed to the XING global design system as a UI designer. During my time at the white unit i…

  • Developed premium & fencing strategies for different products.

  • User research: I conducted interviews & diverse user tests, developed surveys, etc

  • Identified challenges faced by specific users on the Xing Coaches & Trainers platform and improved the product accordingly.

  • Created/designed a new profile for the Xing Coaches & Trainers based on user research, data and stakeholder insights - it was very well received by the users.

  • Co-created features that function like bridges between the Xing Platform and the orbiting products i worked on.

  • Brought a more data based approach to product development in the teams i worked with.

Dezember 2016 - April 2019

Mister Spex

At Mister Spex we were a very small team of UX designers delivering to many product teams. We , and worked for web - focus on mobile - and the misterspex mobile applications. Along with the daily little improvements to the website i also…

  • Created data based personas and organized workshops to increase the knowledge of our users across different departments in the company.

  • Used the personas to create user journeys and identify pain points of our different users, that were then tackled within the different product teams.

  • Researched, designed, prototyped and user tested the (still live) mobile filter experience of the products, increasing conversion and reducing bounce rate, and reducing product returns (because more users found the right fit).

  • Improved the ordering and return & odering forms for better understanding and more correct completion - event though those forms are printed paper, improving the design & UX saved the company a lot of money, drove people to purchase better lenses and return orders less. In the words of the CEO "this really moved the needle".

User Experience Designer

June 2013 - Dezember 2016

Previous work experience

Art direction intern - Scholz & Friends - 2012

Developed and designed several ideas for pitches for different campaigns. Worked on the mercedes account in a cross product and cross platform media campaign. Came into contact with the team that developed the multimedia solutions and figured out i wanted to work with interactive experiences, which ultimately lead me to study usability.

Freelance Designer

After my studies i went back to lisbon for 2 years and worked freelance, in many different areas including Exhibition Design and Catalog Design. But most of all as a web designer for clients such asCellulemblock, AHK Portugal, New Horizons, Clube dos Jornalistas, Kaffehaus lisboa...