Hi there, i'm Alice!

a data-savvy product designer passionate about solving user problems & turning juicy user insights into intuitive experiences.

UX Skills

  • My main education was as a designer. I believe good design is important for a good user experience.

    I love prototyping to test concepts and ideas.

  • I can host engaging workshops and productive meetings, whether in person or remotely.ยท I also plan & design workshops (or even workshop series) tailored to the goals and number of participants. I have often used these skills to conduct product discovery and ideation sprints & workshops.

  • I am no stranger to user research, conducting interviews, planning surveys, interpreting results. This is also very useful when collaborating with the research team.

  • I have learned that user generated data can help identify problems and even tell us how to solve them. We just need to take a good look.

  • I helped establish the design system at Idealo - was co-lead of the initiative - and contributed to it as a UI designer during my years at XING and also now at idealo.

Work samples

I curated my work examples to showcase my skills in UI design, Facilitation and data-driven design processes.

Discovery Sprint โ˜ž Facilitation

A discovery sprint/ workshop row i designed following the Tripple Diamond framework

BF โ˜ž Filter optimization

Data informed design: a hunt for a lever to improve Black friday numbers

See it all